Cartier, Icons

Following our creation of two typographic families for Cartier, we were asked to create a standardised system for all the logos of the house. Using our Brilliant Cut font, we established precise rules, applied equally to the iconic names such as Tank, Love, or Santos, and to the new launches in all the branches of Cartier, from fragrance to watches and jewellery.

Credits

photos : Emmanuelle Lubaki © Yorgo&Co

Type of work:

branding, typography

Related clients:

Cartier