For the reopening of the Hôtel de Crillon, Yorgo Tloupas and Yorgo&Co developed a comprehensive visual identity spanning branding, typography, signage and wayfinding.

Drawing on extensive research into the hotel's archives, the studio designed two bespoke typefaces that became the foundation of the entire identity system. Custom variations of the Crillon Serif were created for the hotel's suites, restaurants and private spaces, allowing each venue to express its own character while remaining part of a coherent whole.

From directional signage to venue logos, every element was conceived to reflect the history, elegance and contemporary renewal of one of Paris's most iconic palaces.

Credits :

photos : Emmanuelle Lubaki ©Yorgo&Co